April 14 - Pepsi sponsors branded dating show | P&G kicks off Major League Soccer deal

P&G inks multiyear MLS sponsorship in quest to court multicultural consumers; Hornitos boosts underrepresented voices with short film program; Cardlytics to buy data startup Bridg in $350M deal; What AVOD's growth means for marketers in search of evolving consumers View online | Signup | Forward

Daily Dive April​ 14,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Optimize Your Website's Performance You are 3 steps away from a full site audit and knowing what areas of your website are amazing or could be better. Try Semrush's Site Audit free for 7 days.   Pepsi unveils branded reality dating show to tout new mango flavor "Match Me If You Can" sets up reality TV stars from different shows and will be teased on MTV before heading to the network's YouTube channel and Pluto TV. P&G inks multiyear MLS sponsorship in quest to court multicultural consumers As part of the deal, the CPG giant will work with local communities to open up youth access to soccer at the collegiate level and beyond. Hornitos boosts underrepresented voices with short film program The tequila brand teamed with the Black List to fund and mentor emerging filmmakers in an effort to enable diverse creatives. Sponsored Content by Terminus The modern guide to outbound sales and marketing In this new e-book, learn about the state of outbound selling today, how marketing can help and bold predictions on what's next. Download now. Cardlytics to buy data startup Bridg in $350M deal The planned deal comes several weeks after the bank-focused ad platform acquired cash-back offers platform Dosh for $275 million. Deep Dive What AVOD's growth means for marketers in search of evolving consumers As viewer interest in ad-supported video on demand accelerates, marketers are trying to determine how to navigate the channel and avoid new walled gardens. Bed Bath & Beyond keys into homes' evolving role with new positioning "Home, Happier" lays the groundwork for a three-year transformation that aims to solidify the retailer's authority in the $180 billion home goods category. Read more news How to Prove Campaign Performance Establishing KPIs is difficult, but measuring them helps gauge progress. Explore the difference between ROI and ROAs. and how to reach your goals in this playbook. Download Now From Our Library Playbook The New Rules of Multichannel Marketing WoodWing Trendline The rise in consumption of connected TV View all resources What We're Reading Adweek Univision and Televisa Join Forces in $4.8 Billion Spanish-Language Media Merger AdExchanger Roku Bolsters Measurement Program To Track Cross-Screen Ad Performance The Wall Street Journal Facebook Expands Oversight Board’s Scope to Hear Removal Requests Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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