April 16 - How PepsiCo leverages startups to stay on trend | KFC's US CMO departs

KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs; Silk urges people to overcome climate worries on Earth Day; Brands could lose fickle Gen Zers over poor digital experiences; Triller parent makes 2 acquisitions, names new CEO as content ambitions grow View online | Signup | Forward

Daily Dive April​ 16,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Optimize Your Website's Performance You are 3 steps away from a full site audit and knowing what areas of your website are amazing or could be better. Try Semrush's Site Audit free for 7 days.   How PepsiCo leverages startup expertise to keep pace with digital tech trends Recent partnerships through the PepsiCo Labs venture focus on virtual experiences and new methods of product integration, speaking to a need to think beyond traditional ads. KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs The news marks the second CMO exit from a Yum Brands chain after George Felix left Pizza Hut for Tinder earlier this month. Silk urges people to overcome climate worries on Earth Day With 67% of U.S. consumers anxious about climate change, the Danone-owned brand of plant-based foods will offer virtual discussions with a counselor. Sponsored Content by ScanmarQED How to build an in-house marketing mix modeling capability Take your marketing mix modeling in-house with this case study. Download now. Brands could lose fickle Gen Zers over poor digital experiences Eighty percent of younger consumers said they're more willing to try new brands online since the pandemic began, a survey by Sitecore found. Triller parent makes 2 acquisitions, names new CEO as content ambitions grow Buying live sports and entertainment platform FITE TV follows several successful boxing matches on the Triller app. Read more news How to Prove Campaign Performance Establishing KPIs is difficult, but measuring them helps gauge progress. Explore the difference between ROI and ROAs. and how to reach your goals in this playbook. Download Now From Our Library Playbook The New Rules of Multichannel Marketing WoodWing Webinar - on demand Unlocking the Power of Customer Loyalty Kobie View all resources What We're Reading Bloomberg Leaked ByteDance Memo Shows Blockbuster Revenue Projections Variety Amazon Spent $11 Billion on Prime Video and Music Content in 2020, Up 41% TechCrunch Sen. Wyden proposes limits on exportation of American’s personal data Digiday Browser makers, now including Mozilla’s Firefox, are already ditching Google’s proposed cookieless ad targeting method FLoC Suggest a story we should read Upcoming Events The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Company Announcements Press releases from companies in your industry. Contextual Ad Tech Leader GumGum Announces $75M investment from Goldman Sachs Growth Press release from GumGum Data-driven Marketing Cloud Stirista Rolls Out OMNA Identity Graph Press release from Stirista Post a press release Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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