April 30 - Cheetos, Doritos face off in 'Flamin' Hot' vote | Amazon ad sales soar 77%

Amazon's ad sales soar 77% as marketers target online shoppers; Almost half of CMOs are women, but role slips on other diversity fronts, study finds; Ally reemploys AR for new instant win mobile game; Magnite buys SpotX for $1.14B to expand CTV ad sales View online | Signup | Forward

Daily Dive April​ 30,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Salesforce Datorama See today's biggest marketing data trends. Download the Marketing Intelligence Report to learn how 1,050+ global marketers are leading with their data, from analytics, to integration, and more.   Cheetos, Doritos face off in 'Flamin' Hot' social media contest Along with an influencer partnership, the Frito-Lay brands are asking people to vote on their favorite snack for a chance to win branded merch. Amazon's ad sales soar 77% as marketers target online shoppers Researcher eMarketer predicts Amazon's U.S. ad business will grow 30% this year to exceed $20 billion for the first time, and surpass $30 billion by 2023. Almost half of CMOs are women, but role slips on other diversity fronts, study finds Last year's incoming class of CMOs saw a "steep dropoff" in racial and ethnic diversity despite a deluge of brands pledging to improve hiring practices. Sponsored Content by LeapPoint 3 ways to know if your tech is costing you talent Take a look at the top three "tech givens" employees want and expect from their employers. Ally reemploys AR for new instant win mobile game The latest gamified activation from the digital financial services firm demonstrates the power of a dollar while supporting healthcare workers. UPDATED Magnite buys SpotX for $1.14B to expand CTV ad sales The acquisition creates the biggest independent connected TV and video advertising platform in the programmatic marketplace. Read more news Featured Resources FROM: Ziflow Raise Your Review Efficiency with Online Proofing [Guide] The Definitive Guide to Online Proofing [eBook] 10 Things Marketers Should Automate Today [Checklist] Key Compliance Responsibilities for Every Marketing Role From Our Library Trendline The rise in consumption of connected TV Trendline Latest marketing trends in consumer packaged goods Conde Nast Webinar - on demand The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List Student Beans Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly View all resources What We're Reading The Drum With Coke acquisition in the balance, Bodyarmor attacks with $25m summer campaign Bloomberg Twitter Tumbles After Digital Ad Sales Disappoint The Wall Street Journal EU Charges Apple With App Store Antitrust Violations in Spotify Case Adweek Peacock Clears 42 Million Sign-Ups, Expands Ad Inventory Ahead of Schedule Suggest a story we should read Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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