April 12 - Pacifico appeals to Gen Z amid sales boom | Omnicom's call for greater AAPI representation

Omnicom calls for Asian inclusivity with PSA contest; The Rock's Teremana tequila dishes out free guac to support local eateries; Are in-house ad agencies choking the talent pipeline?; Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab View online | Signup | Forward

Daily Dive April​ 12,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Optimize Your Website's Performance You are 3 steps away from a full site audit and knowing what areas of your website are amazing or could be better. Try Semrush's Site Audit free for 7 days.   Pacifico targets Gen Z with digital-first campaign amid nationwide expansion The beer brand's sales last year rose 12% to hit a record 12.3 million cases, making it the ninth-most popular imported beer.  Omnicom calls for Asian inclusivity with PSA contest The "Three in Five" campaign urges the advertising industry to tell Asian stories amid a rise in anti-Asian hate and violence. The Rock's Teremana tequila dishes out free guac to support local eateries Using QR codes and Venmo, the Guac on the Rock effort will reimburse consumers for up to $1 million of guacamole orders. Opinion Are in-house ad agencies choking the talent pipeline? The advertising industry is experiencing a talent crisis of immense proportions that's likely to continue unless changes are made now. Column Campaign Trail: Lacoste calls on Polaroid's rainbow aesthetic in spring collab A stop-motion video elicits the feel of instant film and aims to stir energy and optimism in viewers through rekindling the spirit of the '60s and '70s. Read more news How to Prove Campaign Performance Establishing KPIs is difficult, but measuring them helps gauge progress. Explore the difference between ROI and ROAs. and how to reach your goals in this playbook. Download Now From Our Library Playbook The New Rules of Multichannel Marketing WoodWing Trendline The rise in consumption of connected TV Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources What We're Reading The Wall Street Journal Google's Secret 'Project Bernanke' Revealed in Texas Antitrust Case TechCrunch Domino's, Nuro to begin autonomous pizza deliveries in Houston The Drum Vox Media acquires Cafe Studios as it expands its podcast network Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET The Gen Z Shopper: What Brands Need to Know to Be at the Top of Their 2021 List April 20, 2021 - April 20, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET 2021 Consumer Research: How COVID Changed Online Shopping and Brand Trust April 27, 2021 - April 27, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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