Jan. 3 - Rob Lowe answers Atkins questions | CTV, OTT drive latest ad-tech deal

Comic Dive: New Year's Revolutions; Cadent acquires 4Info to beef up cross-screen targeting; Marketing M&A deal value falls 15% amid pullback in ad tech, study says; How QSRs are leading the way on personalized, omnichannel experiences View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Jan.​ 3,​ 2020 Atkins extends Rob Lowe deal with 'Any Questions?' series A video campaign answers user-submitted queries and aims to attract New Year's resolution dieters. Column Comic Dive: New Year's Revolutions Will marketers "future-fit" themselves in 2020 by bulking up, slimming down or taking a more unique approach? Cadent acquires 4Info to beef up cross-screen targeting Ad-tech consolidation continues as the CTV and OTT space heats up.  Marketing M&A deal value falls 15% amid pullback in ad tech, study says Publicis was the top dealmaker of 2019 with its $4.2 billion takeover of data giant Epsilon. How QSRs are leading the way on personalized, omnichannel experiences Lessons learned by McDonald's, Starbucks and others could help marketers across the industry in 2020 and beyond. Read more news What We're Reading The Wall Street Journal Recession Rises on List of CEO Fears for 2020 Adweek This KFC Ad Shockingly Reveals How Santa Spends the Rest of His Year AdAge 5 ways influencer marketing will evolve in 2020 Digiday ‘It’s like the boyfriend who never commits’: Why serial projects are on the rise at agencies Suggest a story we should read From Our Library Webinar - on demand Reinventing E-Commerce Product Content By Brand Studio Webinar - on demand Leveraging Collaboration to Enhance Business Performance By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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