Weekender: New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut

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Marketing Dive's Top News Weekender | Sept.​ 7,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Using Online Intel for Offline Results Using customer location data to drive foot traffic and sales is a given for today’s smart marketers. But digital data alone isn’t enough to design and execute optimal campaigns. Learn more. New Amsterdam drafts Barstool Sports podcast for Pink Whitney vodka debut The lemonade-flavored spirit was inspired by a former NHL player who hosts the "Spittin' Chiclets" podcast, which the vodka brand sponsors. Papa John's 1st Shaquille O'Neal TV spot insists 'a better day' is dawning The basketball star-turned-board member and franchisee personally delivers pizza following scandals that ousted the brand's founder. Jaja flips Instagram photo into reality with tequila truck tour After a rendered image went viral, the 1-year-old liquor brand responded to demand by making the truck a reality. Forrester: How Amazon's ad growth will threaten Google, Facebook, agencies and ad-tech The e-commerce giant is still in early stages of building a highly disruptive ad business, Forrester Research said in a new report. Burger King cooks up 'Democratic Burger' election in France To drive app downloads, the fast food chain will let customers vote for a menu item that will be discounted the following week. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive 'Behind closed doors': The friction between the Nike brand and its corporate culture The brand has identified women as one of "four epic growth opportunities" while it faces public scrutiny over how it treats women. Best of What We're Reading Adweek Havas Group Acquires Paris Creative Agency Buzzman Crain's Detroit GM appoints Wahl as first global chief marketing officer since 2012 Digiday What to know about Google's implementation of first-price ad auctions The New York Times Jeffrey Katzenberg's Streaming Platform Loses a Top Executive The Washington Post California adopted the country's first major consumer privacy law. Now, Silicon Valley is trying to rewrite it. TechCrunch Apple still has work to do on privacy Suggest a story we should read From Our Library Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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