Sept. 24 - Inside a successful Kellogg's launch | Mastercard flavors brand with macarons

Mastercard adds taste to brand's positioning with custom macarons; Louis Vuitton designs for 'League of Legends'; How Folgers has ushered in almost 170 years of happy mornings; Forrester: Agencies' data platforms capture significant ad spend but face challenges View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 24,​ 2019 BROUGHT TO YOU BY — Acoustic How brilliant is your marketing? See how your marketing campaigns stack up against the email & mobile metrics from the top performers throughout the world. Compare your performance! 'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches At Advertising Week, CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite. Mastercard adds taste to brand's positioning with custom macarons This sweet new campaign is part of the company's initiative to turn itself into a multi-sensory brand known for making quality experiences possible. Louis Vuitton designs for 'League of Legends' The luxury fashion brand joins the esports marketing rush with a real-world trophy case and in-game digital assets. Sponsored Content by Marketing Dive Brand Studio Leverage your data to stay in the competition Is your team trying to keep up with customer-first brands like Amazon and Apple? Discover how you can deliver a better customer experience by leveraging identity-based marketing strategies. Watch the webinar. Deep Dive How Folgers has ushered in almost 170 years of happy mornings "I don't care whether you're talking about TV advertising or digital advertising, ... they have stayed true to their target audience," says Gary Stibel, CEO of New England Consulting Group. Forrester: Agencies' data platforms capture significant ad spend but face challenges To meet CMOs' need for data-driven performance, agency holding groups have invested more than $12 billion in technology and databases since 2014. Deep Dive Marketing with memes: The ins and outs of sharing viral social content Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention. Read more news What We're Reading Mobile Marketer How mobile helps Hershey manage impulse purchases Adweek Accenture Takes Creative In-House, With Droga5 as Lead Agency The Drum BuzzFeed, Group Nine Media and Insider forge video ad alliance The Wall Street Journal Google Wins Case Limiting Scope of EU’s ‘Right to Be Forgotten’ Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Upcoming Event The Case for Customer Lifetime Value-Centric Advertising Sept. 25, 2019 - Sept. 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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