Weekender: Bud Light debuts alien cans despite 'Storm Area 51' event cancellation

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Marketing Dive's Top News Weekender | Sept.​ 21,​ 2019 BROUGHT TO YOU BY — Quad What’s the Secret to Millennial Buyers? The demographic everybody wants – millennials – has been a marketing game-changer. Gain valuable insights into their buying habits in this infographic report. Bud Light debuts alien cans despite 'Storm Area 51' event cancellation While the viral Facebook event was called off, AB InBev's flagship brew is doubling down with limited-edition merch and experiential efforts. Philadelphia Cream Cheese's new tool turns anything into a 'bagel' The Kraft Heinz brand is selling the novelty "Bagel That" device on Amazon. Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads. Gen Z's worries about emotional health affect shopping habits, study says Young adults prefer in-store shopping to disconnect from social media and digital news that are sources of stress. Opinion For retail brands, there's never been a better time to mine millennial FOMO Taking full advantage of the experience economy requires more than the occasional loyalty perk, trunk show or Instagrammable moment, writes Aptos' Dave Bruno. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How TikTok can help brands get on Christmas wish lists Hashtag challenges are one way to boost awareness with the app's younger audience ahead of Black Friday and Cyber Monday. Are you predicting customer lifetime value? Using CLV effectively can boost customer acquisition, reduce churn, measure ad performance and much more. In our upcoming webinar, learn how to close the gap between return on ad spend and CLV. Learn More Best of What We're Reading Mobile Marketer Amazon tests influencer storefronts to translate social content to sales Adweek Report: We Are Unlimited Will Be Folded Into DDB Chicago After McDonald's Taps W+K Campaign 'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive The Wall Street Journal Amazon Changed Search Algorithm in Ways That Boost Its Own Products The Drum LinkedIn CMO Shannon Brayton steps aside in planned succession The Wall Street Journal New York’s Philharmonic Taps ‘Influencers’ to Lure Millennials Suggest a story we should read From Our Library Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio View all resources Upcoming Events The Case for Customer Lifetime Value-Centric Advertising Sept. 25, 2019 - Sept. 25, 2019 | Webinar 2 pm ET NY KnowGO Conference: Retail Media, SPAs and Performance Advertising Oct. 3, 2019 - Oct. 3, 2019 | New York City Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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