Weekender: General Mills CMO predicts 'amorphous' agencies in the future

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Marketing Dive's Top News Weekender | Sept.​ 28,​ 2019 BROUGHT TO YOU BY — Acoustic How brilliant is your marketing? See how your marketing campaigns stack up against the email & mobile metrics from the top performers throughout the world. Compare your performance! General Mills CMO predicts 'amorphous' agencies in the future Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation at Advertising Week.  How Chipotle saved its brand by embracing a centralized digital marketing strategy CMO Chris Brandt spoke at Advertising Week about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months. 'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches At Advertising Week, CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite. Banana Republic drafts NFL star Jared Goff for fall meme campaign The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category. How uncool Mastercard cracked the esports code with 'League of Legends' Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans, executives said at Advertising Week. Mastercard adds taste to brand's positioning with custom macarons This sweet new campaign is part of the company's initiative to turn itself into a multi-sensory brand known for making quality experiences possible. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Marketing with memes: The ins and outs of sharing viral social content Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention. Deep Dive How Folgers has ushered in almost 170 years of happy mornings "I don't care whether you're talking about TV advertising or digital advertising, ... they have stayed true to their target audience," says Gary Stibel, CEO of New England Consulting Group. Best of What We're Reading Digiday ‘Scale never hurts’: The Vox Media-New York Media deal underlines pressures on mid-sized publishers CNBC Jennifer Lopez, Shakira to headline Pepsi’s Super Bowl Halftime Show Forbes CMO Next 2019: 50 Game-Changing Marketing Leaders The Wall Street Journal Apple Plans to Bring Feature-Length Films to Theaters CIO Dive As AI adoption grows, tech giants drive market consolidation Engadget Netflix won an Emmy for its 'Bandersnatch' interactive episode Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Upcoming Event Connecting the Customer Journey is the Path to Success Sept. 30, 2019 - Sept. 30, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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