Sept. 20 - Ketel One refreshes Emmy cocktail campaign | Vans sees results with new Facebook ads

Comic Dive: Papa Shaq's Pizza; E!, Vans​ boosted results with Facebook's new interactive ad formats; McDonald's promotes Uber Eats delivery with loungewear giveaway; Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 20,​ 2019 BROUGHT TO YOU BY — Quad What’s the Secret to Millennial Buyers? The demographic everybody wants – millennials – has been a marketing game-changer. Gain valuable insights into their buying habits in this infographic report. Ketel One refreshes Emmy-linked campaign with animated ads "Drink Marvelously​" updates the Diageo vodka brand's cocktail-based campaign from last year's Emmy Awards. Column Comic Dive: Papa Shaq's Pizza Following a major controversy, Papa John's has called on new board member Shaquille O'Neal to rescue its brand. Will the move be a slam dunk? E!, Vans​ boosted results with Facebook's new interactive ad formats Bobbi Brown Cosmetics, Uber India and Warner Bros. also saw positive results with the mobile platform's new playable, AR and poll ads. McDonald's promotes Uber Eats delivery with loungewear giveaway The burger chain celebrated "McDelivery Night In" on Thursday with branded swag for mobile orders in the U.S. Google, Amazon ranked top TV ad spenders for NFL opening weekend, study says Tech companies represented 19% of the TV ad spend during opening weekend, a larger share than any other sector. CTV startup Innovid acquires display ad firm Herolens Beyond giving Innovid more cross-channel flexibility, the deal aims to shore up strength against the ad-serving "duopoly" of Google and Amazon. Read more news Are you predicting customer lifetime value? Using CLV effectively can boost customer acquisition, reduce churn, measure ad performance and much more. In our upcoming webinar, learn how to close the gap between return on ad spend and CLV. Learn More What We're Reading MediaPost Magna: U.S. Ad Spending Expands Nearly 8% In First Half, On Track To Rise 6.3% For Full Year Variety YouTube Raises Bar for Channel Verification, Stripping Some Creators of Verified Status Ad Age Nike drops Patriots' Antonio Brown amid assault allegations The Drum LinkedIn CMO Shannon Brayton steps aside in planned succession Adweek Report: We Are Unlimited Will Be Folded Into DDB Chicago After McDonald's Taps W+K Suggest a story we should read From Our Library Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio View all resources Upcoming Events The Case for Customer Lifetime Value-Centric Advertising Sept. 25, 2019 - Sept. 25, 2019 | Webinar 2 pm ET NY KnowGO Conference: Retail Media, SPAs and Performance Advertising Oct. 3, 2019 - Oct. 3, 2019 | New York City Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip