Sept. 18 - LG pits Vanilla Ice, Ice-T in cocktail competition | What Gen Alpha wants from influencers

55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear; Yum Brands taps Walmart CIO for global digital, tech strategy; ANA debuts measurement for cultural impact of advertising View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 18,​ 2019 BROUGHT TO YOU BY — Quad What’s the Secret to Millennial Buyers? The demographic everybody wants – millennials – has been a marketing game-changer. Gain valuable insights into their buying habits in this infographic report. LG taps Vanilla Ice, Ice-T for experiential cocktail competition To promote a refrigerator that makes cocktail-ready ice, the electronics company is hosting a pop-up bar in New York City this week. 55% of Gen Alpha want to buy what their favorite YouTube, Instagram influencers wear A new report also shows that 14% of the age group are interested in the idea of influencers launching their own retail outlets. Yum Brands taps Walmart CIO for global digital, tech strategy Clay Johnson is the second major technology head credited with assisting Walmart's digital transformation to depart the retailer in 2019. Sponsored Content by Marketing Dive Brand Studio Connect your online efforts with real-world results In our playbook, take a closer look at how the next evolution of location-based marketing is enabling retailers to build digital marketing campaigns that get real customers to walk through the door. Download. ANA debuts measurement for cultural impact of advertising A metric developed with NBCUniversal and member companies aims to pinpoint how cultural insights in ads affect brand, purchase intent and loyalty. Read more news Are you predicting customer lifetime value? Using CLV effectively can boost customer acquisition, reduce churn, measure ad performance and much more. In our upcoming webinar, learn how to close the gap between return on ad spend and CLV. Learn More What We're Reading AdExchanger YouTube Intros Masthead Unit In Its TV App To Attract Splashy TV Ad Dollars Adweek Unilever Is Using 100% Renewable Electricity on 5 Continents Campaign 'We have to be slightly paranoid': Droga5 on keeping maverick culture at Accenture Interactive Axios Washington Post builds ad network for publishers to take on Big Tech Suggest a story we should read From Our Library Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio View all resources Upcoming Events The Case for Customer Lifetime Value-Centric Advertising Sept. 25, 2019 - Sept. 25, 2019 | Webinar 2 pm ET NY KnowGO Conference: Retail Media, SPAs and Performance Advertising Oct. 3, 2019 - Oct. 3, 2019 | New York City Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip