Sept. 27 - Bud Light brings 'Overwatch' to life | General Mills CMO predicts 'amorphous' agencies

General Mills CMO predicts 'amorphous' agencies in the future; Mattel challenges norms with customizable, gender-inclusive doll line; Fritos goes digital-only in 1st creative campaign since 1971; Warner Bros. celebrates 'Friends' anniversary with AT&T store takeovers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 27,​ 2019 BROUGHT TO YOU BY — Acoustic How brilliant is your marketing? See how your marketing campaigns stack up against the email & mobile metrics from the top performers throughout the world. Compare your performance! Bud Light brings 'Overwatch' to life at esports league finals Beer will not be served at Philadelphia's Wells Fargo Center for the Overwatch League Finals until 100 fans participate in a real-life version of a game move. General Mills CMO predicts 'amorphous' agencies in the future Ivan Pollard, who received flak in May for General Mills' RFP process, offered predictions around the gig economy and automation at Advertising Week.  Mattel challenges norms with customizable, gender-inclusive doll line Kids don't want their toys dictated by gender norms, according to the toymaker's research. Fritos goes digital-only in 1st creative campaign since 1971 The PepsiCo-owned snack's "Here's to the Moment" campaign was inspired by the parents of a Frito-Lay executive. Warner Bros. celebrates 'Friends' anniversary with AT&T store takeovers Replica sets and an interactive AR experience will be featured as the series heads to WarnerMedia's forthcoming streaming service. How uncool Mastercard cracked the esports code with 'League of Legends' Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans, executives said at Advertising Week. Read more news What We're Reading CIO Dive As AI adoption grows, tech giants drive market consolidation CNBC Jennifer Lopez, Shakira to headline Pepsi’s Super Bowl Halftime Show The Wall Street Journal Apple Plans to Bring Feature-Length Films to Theaters AdAge R/GA's Jess Greenwood becomes global chief marketing officer Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Upcoming Event Connecting the Customer Journey is the Path to Success Sept. 30, 2019 - Sept. 30, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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