Sept. 25 - Chipotle's face-saving digital plan | Marriott, Dunkin' on brand refreshes

Behind the rebrand: Marriott and Dunkin' on pinpointing essence; Banana Republic drafts NFL star Jared Goff for fall meme campaign; AMA: Marketers face growing 'techlash' among consumers; 'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 25,​ 2019 BROUGHT TO YOU BY — Acoustic How brilliant is your marketing? See how your marketing campaigns stack up against the email & mobile metrics from the top performers throughout the world. Compare your performance! How Chipotle saved its brand by embracing a centralized digital marketing strategy CMO Chris Brandt spoke at Advertising Week about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months. Behind the rebrand: Marriott and Dunkin' on pinpointing essence Stripping away extraneous visuals and tactics while honoring a brand's heritage is key to not alienating loyal customers amid a refresh, executives said at Advertising Week. Banana Republic drafts NFL star Jared Goff for fall meme campaign The brand is trying to push its media mix in ways that are most relevant for Goff's fans while being disruptive in the fashion category. AMA: Marketers face growing 'techlash' among consumers Marketers are showing a "digital disconnect" from consumers by not taking their concerns about technology seriously enough. 'Avengers' memes and cheese bunkers: Inside 1 of Kellogg's most successful launches At Advertising Week, CMO of North America Gail Horwood dished on the premarket research and real-time response that turned Cheez-It Snap'd into a fan favorite. Kabbage founders aim to connect small businesses, influencers The new startup looks to fill a need for small businesses that may be seeking a more surefire model than a digital marketing campaign in which they pay for clicks but have no guarantee of sales conversions. Deep Dive How Folgers has ushered in almost 170 years of happy mornings "I don't care whether you're talking about TV advertising or digital advertising, ... they have stayed true to their target audience," says Gary Stibel, CEO of New England Consulting Group. Read more news What We're Reading Gizmodo Juul CEO Resigns, Company Announces It Will Stop All Advertising The Hollywood Reporter Comscore Fined $5M for Accounting Fraud AdAge Burger King CMO says half his time is dedicated to finding healthier ingredients Engadget Amazon enlists 30 companies to improve how voice assistants work together Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Upcoming Events The Case for Customer Lifetime Value-Centric Advertising Sept. 25, 2019 - Sept. 25, 2019 | Webinar 2 pm ET Connecting the Customer Journey is the Path to Success Sept. 30, 2019 - Sept. 30, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 7+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip