Sept. 23 - How to market with memes | Honda highlights safety stories on social

Honda taps customers' stories to highlight safety features on social media; Lego tunes in Mark Ronson for 1st global brand campaign in 30 years; Roku's new tool measures incremental reach across OTT, TV ads; Comic Dive: Papa Shaq's Pizza View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 23,​ 2019 BROUGHT TO YOU BY — Acoustic How brilliant is your marketing? See how your marketing campaigns stack up against the email & mobile metrics from the top performers throughout the world. Compare your performance! Note from the editor Just as the first signs of fall weather hit the air, Marketing Dive is back in New York City for another bustling Advertising Week. This year, we'll be covering the show's discussions about strategizing for today's buzziest marketing trends, from esports to TikTok, along with insights from top brands like Procter & Gamble, PepsiCo, Unilever and Chipotle. Check your inbox this week for daily dispatches from the halls of the conference's Lincoln Square campus, and stay tuned next week when we'll bring together the biggest themes and actionable takeaways from #AWNewYork. If you're attending the show, don't hesitate to say hi or drop a line via email or Twitter. As always, thank you for reading, Peter Adams Reporter, Marketing Dive Twitter | Email Deep Dive Marketing with memes: The ins and outs of sharing viral social content Witty, relatable content is ripe for social sharing, but success takes more than simply repurposing what's buzzy online to snag brand attention. Honda taps customers' stories to highlight safety features on social media Generation Z car buyers tend to be more aware of the latest automotive technologies, including safety features. Lego tunes in Mark Ronson for 1st global brand campaign in 30 years Centered on a whimsical animated video, the campaign also includes OOH elements that encourage kids to challenge gender stereotypes. Sponsored Content by Marketing Dive Brand Studio Connect your online efforts with real-world results In our playbook, take a closer look at how the next evolution of location-based marketing is enabling retailers to build digital marketing campaigns that get real customers to walk through the door. Download. Roku's new tool measures incremental reach across OTT, TV ads Verizon is in the alpha program for a tool that could help brands avoid over-frequency as consumers increasingly watch TV on multiple platforms. Column Comic Dive: Papa Shaq's Pizza Following a major controversy, Papa John's has called on new board member Shaquille O'Neal to rescue its brand. Will the move be a slam dunk? Read more news What We're Reading Engadget Netflix won an Emmy for its 'Bandersnatch' interactive episode The Wall Street Journal Xandr President to Leave Unit as Its Bond With WarnerMedia Tightens WWD Top Brands on Amazon Marketplace Look to Micro-Influencers to Help Drive Sales Adweek As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Upcoming Event The Case for Customer Lifetime Value-Centric Advertising Sept. 25, 2019 - Sept. 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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