Sept. 19 - Lay's gets 'Insta-worthy' packaging refresh | How CPGs use Pinterest as product proving ground

How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches; 53% of consumers say brands are more political, down from 64%, survey finds; ABC embeds full 'A Million Little Things' episode into YouTube ad; Study: Brand perceptions get bigger ding from social media than news View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 19,​ 2019 BROUGHT TO YOU BY — Quad What’s the Secret to Millennial Buyers? The demographic everybody wants – millennials – has been a marketing game-changer. Gain valuable insights into their buying habits in this infographic report. Lay's goes 'Insta-worthy' in packaging refresh to attract younger consumers The PepsiCo brand will support its first new package design in a dozen years with TV, digital and OOH ads. How CPGs like MillerCoors, PepsiCo use Pinterest to energize product launches Oracle Data Cloud research shows that 75% of Pinterest users are "very interested" in trying new products. 53% of consumers say brands are more political, down from 64%, survey finds About one-third of Gen Z and 27% of millennials think brands should try to impact political and cultural issues, but only 16% of Gen X and 13% of Boomers agree. Sponsored Content by Acoustic 2019 marketing benchmark report How do your campaigns stack up? Download the report. ABC embeds full 'A Million Little Things' episode into YouTube ad The campaign led to 80,000 video completions of the 43-minute episode and a 38% gain in organic watch time on YouTube. Study: Brand perceptions get bigger ding from social media than news Almost 40% of survey respondents said they'd have a negative perception of a brand that advertises near offensive content, which is more likely to be user-generated social media posts than news. Read more news Are you predicting customer lifetime value? Using CLV effectively can boost customer acquisition, reduce churn, measure ad performance and much more. In our upcoming webinar, learn how to close the gap between return on ad spend and CLV. Learn More What We're Reading Campaign Keith Weed joins WPP board The Wall Street Journal AT&T Explores Parting Ways With DirecTV Recode Apple’s VP of communications is leaving the company Variety Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays Suggest a story we should read From Our Library Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio View all resources Upcoming Events The Case for Customer Lifetime Value-Centric Advertising Sept. 25, 2019 - Sept. 25, 2019 | Webinar 2 pm ET NY KnowGO Conference: Retail Media, SPAs and Performance Advertising Oct. 3, 2019 - Oct. 3, 2019 | New York City Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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