Sept. 26 - How Mastercard cracked the esports code | Everlast punches up 'Be First' with inclusivity

Everlast re-ups its 'Be First' campaign with inclusivity focus; Kantar: Award-winning ads are becoming less effective at brand building; Gen Z sways household buying decisions after seeing Snapchat ads, study finds; How Chipotle saved its brand by embracing a centralized digital marketing strategy View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Sept.​ 26,​ 2019 BROUGHT TO YOU BY — Acoustic How brilliant is your marketing? See how your marketing campaigns stack up against the email & mobile metrics from the top performers throughout the world. Compare your performance! How uncool Mastercard cracked the esports code with 'League of Legends' Loot boxes and immersive experiences helped the financial services marketer win over notoriously prickly gaming fans, executives said at Advertising Week. Everlast re-ups its 'Be First' campaign with inclusivity focus Featured athletes include the first male professional boxer who is transgender and the first above-knee amputee fighter to defeat a "fully bodied" boxer. Kantar: Award-winning ads are becoming less effective at brand building Ads that won recognition at Cannes Lions this year were found to be only half as effective at long-term brand building than winners from five years ago. Sponsored Content by Acoustic 2019 marketing benchmark report How do your campaigns stack up? Download the report. Gen Z sways household buying decisions after seeing Snapchat ads, study finds While a majority of the cohort is not the primary purchaser within their homes, 63% of sales for CPG advertisers were linked to ads seen only by Gen Z Snapchat users. How Chipotle saved its brand by embracing a centralized digital marketing strategy CMO Chris Brandt spoke at Advertising Week about ignoring conventional turnaround wisdom to achieve a $1.2 billion revenue increase in three months. Behind the rebrand: Marriott and Dunkin' on pinpointing essence Stripping away extraneous visuals and tactics while honoring a brand's heritage is key to not alienating loyal customers amid a refresh, executives said at Advertising Week. Read more news What We're Reading Bloomberg Attorney General Barr Seeks DOJ Facebook Antitrust Probe The Wall Street Journal FTC Sues Match for Allegedly Tricking Users With Fake Ads Forbes CMO Next 2019: 50 Game-Changing Marketing Leaders Digiday ‘Scale never hurts’: The Vox Media-New York Media deal underlines pressures on mid-sized publishers Suggest a story we should read From Our Library Playbook Walk-Through Marketing Measures the Real Outcome of Digital Marketing By Brand Studio Webinar - on demand Elevating the Digital Experience: Blending Content and Commerce By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Using Location Data to Understand the Offline Impacts of Online Efforts By Brand Studio View all resources Upcoming Event Connecting the Customer Journey is the Path to Success Sept. 30, 2019 - Sept. 30, 2019 | Webinar 2pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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