Since 2012, we've analyzed data from Return Path's Sender Score, our online reputation monitoring tool. Similar to a credit score, Sender Score is an evaluation of your email sending practices compared to other senders to determine the quality of your messages and your email programs.
We have new observations on sender reputation and deliverability in our Sender Score Benchmark Report. You'll find out more about the impact of complaints, unknown users, and spam traps. You'll also find out how reputation impacts deliverability at different mailbox providers.
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