Why Your Sender Score is as Important as Your Credit Score

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Since 2012, we've analyzed data from Return Path's Sender Score, our online reputation monitoring tool. Similar to a credit score, Sender Score is an evaluation of your email sending practices compared to other senders to determine the quality of your messages and your email programs.

We have new observations on sender reputation and deliverability in our Sender Score Benchmark Report. You'll find out more about the impact of complaints, unknown users, and spam traps. You'll also find out how reputation impacts deliverability at different mailbox providers.

 

Know your Sender Score and take the right action by reading this report.

 

Want to reach 78,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

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