Weekender: Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance

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Marketing Dive's Top News Weekender | Aug.​ 3,​ 2019 Column Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium. JPMorgan Chase inks 5-year deal to generate marketing copy via AI During a pilot program, ads rendered by Persado's software received far higher click-through rates than those that were not. Why consumers named Patagonia a leading innovative tech brand YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve. Coors Light breaks from past strategy in millennial-focused push The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August. Opinion Why Amazon should be at the center of every brand's e-commerce strategy To thrive in today's customer-driven landscape, brands must build agile e-commerce strategies with Amazon at the center, writes Feedvisor's Dani Nadel. Starbucks taps Bill Nye the Science Guy to explain nitro cold brew Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos. Best of What We're Reading The Drum Puma brand boss on harnessing Havas' music and culture relationships in its marketing Mobile Marketer Infiniti spins Instagram quiz into immersive driving experience Variety Ninja Is Ditching Amazon’s Twitch for Microsoft’s Mixer The Wall Street Journal P&G Posts Strong Sales Even as It Raises Prices The Verge Drink up, stoners: Big Alcohol’s pursuit to make weed beverages AdAge How CMOs can use research and insights to their best advantage Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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