Weekender: Bud Light partners with Post Malone on branded fashion line

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Marketing Dive's Top News Weekender | Aug.​ 10,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Headless Commerce To battle rising customer acquisition costs, marketers are going headless to integrate content with commerce. Learn how in our upcoming webinar. Register now. Bud Light partners with Post Malone on branded fashion line In AB InBev's latest millennial play, the "Beerbongs & Bentleys" rapper debuts new lyrics on a line of exclusive apparel. Hanes pushes body positivity in 'Every Bod' campaign Embracing an inclusive approach, the brand is promoting everything "from dad bods to bachelor pad bods, pro bods and average joe bods." Burger King mascot streams with esports stars to promote Impossible Whopper Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger. Nike buys data analytics startup Celect to boost DTC sales Retailers use data from the cloud-based platform to optimize their inventories with hyper-local demand predictions. Study: Consumer brands waste $50B of digital, trade marketing spend Of the $60 billion put toward digital last year, more than half showed either negative ROI or the returns weren't measured at all. Best of What We're Reading Business Insider Fortnite’s inaugural World Cup cements its cultural force — here’s how brands can take advantage of the phenomenon The Drum Unilever's Cathryn Sleight named president of business development at Mars Wrigley Digiday 1 year in, IPG attributes growth and new business wins to Acxiom acquisition CNBC Facebook confirms news tab will launch this fall Adweek Hearst Magazines Will Target You in Print Based on What You Read Online Retail Dive How Barneys New York lost its cool Suggest a story we should read Upcoming Event Elevating the Digital Experience: Blending Content and Commerce Aug. 15, 2019 - Aug. 15, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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