Aug. 8 - Burger King plays esports for Impossible Whopper | Busch parodies ads with 'Latte' brew

Busch parodies vintage coffee ads for return of 'Latte' brew; Puma puts geotargeted ads on taxis for situationally aware OOH push; Mental state outweighs environment for mobile ad reception, study says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 8,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Headless Commerce To battle rising customer acquisition costs, marketers are going headless to integrate content with commerce. Learn how in our upcoming webinar. Register now. Burger King mascot streams with esports stars to promote Impossible Whopper Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger. Busch parodies vintage coffee ads for return of 'Latte' brew While the limited-edition cans contain beer, a spot satirizes coffee commercials from the '80s and '90s. Puma puts geotargeted ads on taxis for situationally aware OOH push A data-rich execution promoting Puma's flagship store comes as marketers seek better ways to measure OOH's impact. Mental state outweighs environment for mobile ad reception, study says Location was the least relevant factor in determining receptivity to mobile ads, while paid and free apps were equal. Read more news What We're Reading Mobile Marketer Twitter cuts off third-party data amid privacy mistakes Campaign US WPP puts money behind in-game advertising platform Anzu Adweek Hearst Magazines Will Target You in Print Based on What You Read Online Gizmodo Goodnight Sweet Prince: Digital Prophet Shingy Departs AOL Suggest a story we should read Upcoming Event Elevating the Digital Experience: Blending Content and Commerce Aug. 15, 2019 - Aug. 15, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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