Aug. 13 - Levi's tailors strategy to athlete influencers | Accenture Interactive snaps up Insitum

Accenture Interactive buys design shop Insitum to firm up Latin American presence; Amazon triples digital ad spending to overtake Netflix, study finds; Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key; Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads View online | Sign up | Forward

Marketing Dive's Top News Daily edition | Aug.​ 13,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Elevate Your Brand with Personalized Marketing The ‘Amazon Effect’ is empowering brands to better act on data. In our upcoming webinar, learn how to organize and deploy marketing data to stay ahead of the competition. Register now. Levi's tailors sports marketing strategy as athletes become influencers Social content and experiential events around sports fit into the denim pioneer's broader strategy to find "center of culture" moments, experts said on a panel. Accenture Interactive buys design shop Insitum to firm up Latin American presence The consultancy will leverage the Mexico-based agency, which brings more than 200 employees, to support its existing Fjord unit. Amazon triples digital ad spending to overtake Netflix, study finds The e-commerce giant also spent more on TV ads to promote Prime Video, while Netflix and Hulu cut back in the first half of 2019. Truly Hard Seltzer swipes at beer, wine and spirits in new ads starring Keegan-Michael Key The brand's first campaign under Boston Beer Company's new CMO features spots helmed by Hollywood director Doug Liman. Werther's Original taps 'Price is Right,' 'Wheel of Fortune' in nostalgia-focused ads An effort emphasizing positive childhood moments includes rich media ads on publishers PopSugar, People and Parents. Deep Dive Can brands avoid backlash as sustainability scrutiny piles up? Big businesses are some of the world's largest producers of waste, and they're under mounting pressure to craft strategies to address the issue. Experts advise that actions speak louder than words. Read more news MOBILE MARKETER TRENDLINE Take Advantage of the Mobile Messaging Space SMS, RCS and app messaging offer marketers and brands new ways to optimize their campaigns. Take an in-depth look at trends to expect for the remainder of the year in our sister publication's Trendline. Access Now What We're Reading Ad Age S4 Capital's MediaMonks merges with influencer agency IMA Restaurant Dive Yum Brands appoints new CEO TechCrunch Verizon is selling Tumblr to WordPress.com parent, Automattic Ad Exchanger GumGum Grows Leadership Team, As Industry Focuses On Contextual Ad Tech Suggest a story we should read From Our Library Playbook Inject Efficiency Into your Marketing Campaigns By Brand Studio Playbook Driving Down Customer Acquisition Cost by Integrating Content and Commerce By Brand Studio View all resources Upcoming Event Raising the Bar with Identity-Based Marketing Aug. 27, 2019 - Aug. 27, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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