| Reputation is the New Currency  We interviewed your peers - CMOs and leaders from the world's top companies - to get to the bottom of why reputation is critical and how it impacts your brand. Here's what they shared: - 66% say reputation impacts top talent acquisition and retention
- 58% say it creates competitive differentiation
- 42% say it improves crisis management and post-crisis recovery
"Your brand is the name you have on the front of the shop. Your reputation is what everyone thinks of it." Muriel Lotto, Global Head of Brand and Marketing, Western Union | |
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