July 3 - AB InBev looks to be esports' official beer | Starbucks, Amazon partner on soccer doc

Starbucks and Amazon partner on sports documentary about soccer; Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy; Publicis completes $4B purchase of Epsilon as data marketing race heats up; Marketers must boost their data confidence. Here's how they can do it View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 3,​ 2019 Note from the editor Marketing Dive will not publish July 4-5 in recognition of Independence Day. We'll be back in your inbox on Monday, July 8 with our regular coverage and a special story package detailing the top creative trends and best brand campaigns of 2019 so far later in the day. Over the long weekend, catch up on the latest marketing news, from Nike's public relations headache over a pulled sneaker to an Uber campaign promoting a product that doesn't yet exist. As always, thank you for reading, Peter Adams Reporter, Marketing Dive Twitter | Email AB InBev looks to be esports' official beer with trademark applications The beer giant wants "to leverage the fractured nature of the space to try to own it for the company," according to a marketing executive. Starbucks and Amazon partner on sports documentary about soccer A new deal further cements the coffee chain's storytelling ambitions, which has included other productions like "Hingakawa" and "To Be Human." Report: Teen phenomenon TikTok taps 4 agencies to hone US strategy The ByteDance-owned app wants to stand out less as an alternative to the likes of Snapchat, and more as a platform like YouTube, Ad Age reported. UPDATED Publicis completes $4B purchase of Epsilon as data marketing race heats up The data marketing firm's services are available immediately to Publicis' U.S. clients and will roll out internationally in the coming months. Opinion Marketers must boost their data confidence. Here's how they can do it It won't be long before first-party data becomes a dividing line in the industry, so what can marketers do today? Advertiser Perceptions' VP of business intelligence Stuart Schneiderman weighs in. Read more news What We're Reading Campaign Reebok's new marketing head talks challenges, data and his drive for retail to be a genderless world AgencySpy Brown-Forman Launches Global Creative Review for Most Brands, Including Jack Daniel’s The Drum Arsenal x Adidas - the latest social stunt felled by a Twitter personalisation mechanic Digiday The war for streaming video has officially begun Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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