July 11 - Honest Tea vending machines donate to charity | Jeep turns up Jeremy Renner's original music

Jeep turns up Jeremy Renner's original music for latest summer campaign; Marketing 2019: Key stats at the half; NBA nets Twitch marketer Kate Jhaveri as new CMO; Stella Artois challenges drinkers to rethink summer vacations View online | Sign up | Forward

Marketing Dive's Top News Daily edition | July​ 11,​ 2019 MARKETING DIVE TRENDLINE Mobile Messaging Trends to Watch How are marketers leveraging SMS and messenger apps? Our sister publication, Mobile Marketer, takes an in-depth look at the latest trends. Access the Trendline. Honest Tea vending machines let people donate to charity Customers can increase their transaction amount with an "Up Your Impact" purchase and vote on philanthropic projects they wish to support. Jeep turns up Jeremy Renner's original music for latest summer campaign The brand filmed the ads and a music video simultaneously, as well as a documentary that follows the "Avengers" actor's musical efforts. Deep Dive Marketing 2019: Key stats at the half Breaking down the first half of the year's campaigns by the numbers. NBA nets Twitch marketer Kate Jhaveri as new CMO Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy. Stella Artois challenges drinkers to rethink summer vacations The brand brings in Idris Elba to push a theme of relatability with a social media-heavy campaign and new outdoor creative. Macy's Story goes outside with Dick's Sporting Goods The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept.  Deep Dive The year of 'woke-washing': How tone-deaf activism risks eroding brands Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry. Read more news What We're Reading Digiday ‘2019 is the year of enforcement’: GDPR fines have begun The Wall Street Journal AT&T Cuts Ad Sales Staff at WarnerMedia Unit Adweek Ogilvy Leadership Confronts Staff Concerns Over Customs and Border Protection Contract ModernRetail Rent the Runway acquires 94% of its customers through organic marketing Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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