May 8 - L'Oréal debuts DTC hair color brand | 'Detective Pikachu' star trolls fans with movie 'leak'

'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube; IAB: Digital ad revenues pass $100B on mobile, video growth; Google Chrome blocks cross-site cookies, fingerprinting in latest privacy push; Cheez-It hides stockpile of new snack for scavenger hunt View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 8,​ 2019 BROUGHT TO YOU BY — Airship Customer Engagement Forum - LA, SF, Chicago, NYC Join Airship (formerly Urban Airship) to meet and learn from top brands who are building the future of customer engagement. US and European cities May-June. Starting May 21 in Santa Monica. Save your seat. L'Oréal extends personalization push with DTC at-home hair color brand Color&Co aims to take the guesswork out of selecting the right shade through live video consultations and application tutorials tailored to each customer. 'Detective Pikachu' star Ryan Reynolds trolls fans with link to movie 'leak' on YouTube The actor, who voices the titular Pokémon, called attention to a video purporting to contain the full film that's since gone viral. IAB: Digital ad revenues pass $100B on mobile, video growth Surpassing the milestone for the first time, U.S. digital advertising revenues saw a 22% year-over-year increase in 2018. Google Chrome blocks cross-site cookies, fingerprinting in latest privacy push Browsers will be able to embrace first-party cookies for saving site preferences while turning off third-party cookies that follow them across the web. Cheez-It hides stockpile of new snack for scavenger hunt To promote the new Snap'd cracker, the Kellogg brand will tease the location of a secret bunker on Twitter. Axe teams with gaming influencer for social contest Fans can submit a clip of themselves playing a video game to Instagram or Twitter for a chance to win a trip to VidCon. Opinion The tells — both good and less-good — from Amazon's recent public posturing With growth of its ad business only 34%, Amazon maintaining its e-commerce dominance is now under the microscope, and bigger challenges may await, writes Wavemaker's Kacie McKee. Read more news What We're Reading Digiday Amazon is winning lucrative shopper-marketing budgets TechCrunch Facebook talked privacy, Google actually built it Adweek RPA's Study on Gen Z and Creativity Yields Key Takeaways for Marketers The Drum Why marketers should capitalize on Pinterest influencers Suggest a story we should read From Our Library Survey Report Stanford Innovation and Entrepreneurship Study By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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