May 15 - PepsiCo recruits for in-house data, media team | Google's new ad formats sharpen privacy focus

Google's new ad formats leverage machine learning to sharpen privacy focus; Hershey's embraces emoji for summer packaging play focused on sharing; Halo Top Creamery preps pop-up drive-thru for Canadian travelers; Why blockchain could realistically improve ad buys View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 15,​ 2019 BROUGHT TO YOU BY — Merkle Ad Spend by the Billions Facebook spend declined 2% Y/Y and Instagram spend grew 44% Y/Y. Get more digital marketing benchmarks in the Q1 2019 Digital Marketing Report. Get the Report Report: PepsiCo recruits for new in-house team merging data, media planning With a focus on data, media insights and activation, the team will be tasked with shaping the company's digital and ad tech strategies. Google's new ad formats leverage machine learning to sharpen privacy focus At an annual marketing event on Tuesday, Google pointed to a strategy for retaining user trust while still attracting ad dollars. Hershey's embraces emoji for summer packaging play focused on sharing The brand's signature milk chocolate bars will feature 25 of the most popular emoji — including the poop variant — marking the first change to the candy's look in 125 years. Sponsored Content by Hitwise Register now: 2019 holiday planning for brands & retailers What are the key online trends this holiday season? Join the May 21st webinar for holiday planning insights & tactics. RSVP Now. Halo Top Creamery preps pop-up drive-thru for Canadian travelers In an effort that includes a Waze integration, the brand will dish out free pints to people leaving town for the upcoming holiday weekend. Opinion Why blockchain could realistically improve ad buys Now that the hype around blockchain in digital media has cooled, the industry should focus on creating efficient, decentralized marketplaces with fewer middlemen and greater transparency, writes Parsec Media's Marc Guldimann. Read more news What We're Reading Mobile Marketer Google boosts shopping capabilities across search, images and YouTube The Drum Why Keith Weed chose influencer platform Tribe as his first post-Unilever project The Wall Street Journal Facebook, Under Pressure Over Terrorist Content, Restricts Live Streaming Digiday With video ad marketplace Community, AT&T’s Xandr expands inventory Adweek WPP’s Wunderman Thompson Goes Through Another Round of Post-Merger Layoffs Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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