Weekender: Taco Bell is opening a hotel in brand's biggest lifestyle play yet

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Marketing Dive's Top News Weekender | May​ 18,​ 2019 BROUGHT TO YOU BY — Merkle Ad Spend by the Billions Facebook spend declined 2% Y/Y and Instagram spend grew 44% Y/Y. Get more digital marketing benchmarks in the Q1 2019 Digital Marketing Report. Get the Report Taco Bell is opening a hotel in brand's biggest lifestyle play yet The "tacoasis" in Palm Springs, California, will include a pool, on-site salon and gift shop offering exclusive merchandise. Report: PepsiCo recruits for new in-house team merging data, media planning With a focus on data, media insights and activation, the team will be tasked with shaping the company's digital and ad tech strategies. Bloomberg: Amazon nears acquisition of key Sizmek ad tech as rivalry with Google grows A deal for the firm's ad-serving technology, which competes with the Google Marketing Platform, could be announced as early as this week. Trader Joe's debuts YouTube channel The videos give shoppers a behind-the-scenes look at the cult favorite's recipe ideas and "how it's made" episodes. Sears' new logo panned by customers Media and social media users pilloried the rebranding campaign for its similarity to that of vacation rental platform Airbnb. Best of What We're Reading The New York Times Nike Told Me to Dream Crazy, Until I Wanted a Baby The Wall Street Journal Amazon’s Size Is Becoming a Problem—for Amazon IAB The Rise of UGC in Marketing and Advertising (and Why It's Distinctly Different from Influencer Marketing) Digiday Why General Mills is spending more of its digital budget on influencers Food Dive Will AB InBev acquire the Craft Brew Alliance? CNBC Victoria’s Secret ‘rethinking’ annual fashion show, says network TV not ‘right fit’ Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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