May 24 - Vita Coco takes on haters | Burger King pays down student debt

Burger King hosts 'Whopper Loans' contest to drive app orders; WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions; Budweiser plans moment of silence for Memorial Day; YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 24,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Location-Based Ads Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Note from the editor Marketing Dive will not publish a newsletter Monday in recognition of the Memorial Day holiday. As you settle in for the unofficial start of summer this weekend, catch up on our recent features about how the Kraft Heinz brand Corn Nuts has developed a killer Twitter strategy that's driving sales with millennials and the new opportunities — and risks — in leveraging DNA analysis for marketing personalization. We'll be back in your inbox on Tuesday, the 28th. As always, thanks for reading. Peter Adams Reporter, Marketing Dive Twitter | Email Column Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week. Burger King hosts 'Whopper Loans' contest to drive app orders Customers who order food from the BK mobile app could win up to $100,000 to pay down their student debt. WSJ: Target eyes acquiring WPP's Triad unit as retail rivals ramp up ad ambitions The deal could strengthen Target's in-house ad sales expertise amid a mounting battle for digital dollars with Amazon and Walmart.  Budweiser plans moment of silence for Memorial Day The AB InBev brand will honor fallen members of the U.S. military with a campaign that runs across TV, radio, print and social media. YouGov: Brands mostly see small boosts from 'Game of Thrones' partnerships One clear winner is Oreo, which saw significant jumps in sentiment and buzz during the hit show's final season. Read more news What We're Reading Ad Age Droga5's implied price tag? $475M Digiday ‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies Campaign FBI subpoenas Louis Vuitton owner LVMH in U.S. media buying probe The Wall Street Journal Facebook Curbs Incentives to Sell Political Ads Ahead of 2020 Election The Drum eSports trends brands must be aware of Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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