May 30 - Old Spice parodies 'Godzilla' with YouTuber | Lacoste tries on shoppable TV

Lacoste spins French Open into shoppable TV moments; What do publishers gain from behavioral ad targeting? Not much, researchers say; Birchbox grows assortment at Walgreens, rebrands grooming line; Study: Gen Z cares about issues and is skeptical of brands View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 30,​ 2019 Old Spice salutes 'Godzilla' to promote Walmart exclusives Tapping YouTube star DangMattSmith for its latest internet-friendly video effort comes as Old Spice's parent Procter & Gamble looks to revamp the digital media supply chain. Lacoste spins French Open into shoppable TV moments During the broadcast, viewers will see an alert that indicates when they can scan the TV with a smartphone to begin browsing Novak Djokovic's collection. What do publishers gain from behavioral ad targeting? Not much, researchers say A rare empirical study of the space suggests that publishers receive just a 4% uptick in revenue for ad impressions that are enabled by cookies versus those that aren't. Sponsored Content by Quad A new view of marketing efficiency: Why companies can't win by cost-cutting alone If efficiency is an ingrained, organic commitment to continuous improvement, then companies can save time, money and resources in every aspect of marketing their business. Birchbox grows assortment at Walgreens, rebrands grooming line BirchboxMan will now be Birchbox Grooming, a move geared toward encouraging inclusivity in the beauty space. Study: Gen Z cares about issues and is skeptical of brands Supporting Gen Z's values and seeking their input as co-creators are two ways brands can appear authentic in their marketing. Opinion Why New Coke is back ​Coca-Cola plans to feature its decades-old beverage flop in "Stranger Things." But the reason behind the move isn't nostalgia alone, writes Ericho Communications' founder Eric Yaverbaum. Read more news What We're Reading Digiday ‘Too many unknowns’: Programmatic marketers sound off on transparency, in-housing challenges The Drum NBC News is latest broadcaster to enter streaming wars Restaurant Dive Domino's tests AI quality control technology AdAge New marketing exec takes over at BMW North America Adweek Ackerman McQueen Moves to Terminate 38-Year Contract With the NRA Suggest a story we should read Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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