May 17 - Amazon eyes Sizmek's ad server | Reese's feature-length ASMR film

Reese goes all-in on ASMR with feature-length film starring 5 creators; Comic Dive: Home Shopping Networks; Wingstop lets fans 'video bomb' its TV ad; Miller Lite sponsors Dallas Cowboys-affiliated esports organization View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 17,​ 2019 BROUGHT TO YOU BY — Merkle Ad Spend by the Billions Facebook spend declined 2% Y/Y and Instagram spend grew 44% Y/Y. Get more digital marketing benchmarks in the Q1 2019 Digital Marketing Report. Get the Report Bloomberg: Amazon nears acquisition of key Sizmek ad tech as rivalry with Google grows A deal for the firm's ad-serving technology, which competes with the Google Marketing Platform, could be announced as early as this week. Reese goes all-in on ASMR with feature-length film starring 5 creators The brand's Canadian arm uncovered trendlines that show interest in ASMR YouTube videos grew almost ten-fold locally over the past five years. Column Comic Dive: Home Shopping Networks As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever. Wingstop lets fans 'video bomb' its TV ad Event attendees were filmed using a custom video app and transposed into 15-second ads, which appeared on a Times Square billboard and social media.  Miller Lite sponsors Dallas Cowboys-affiliated esports organization The partnership includes influencer-backed original content, in-person events and co-branded merchandise. Waze zooms in on local pain points with first TV ads for Carpool Two TV spots debuted this week in Washington, D.C., as part of a commuter-focused effort that kicked off in April with bus wraps, highway billboards and ads in Metro stations. Study: 1 in 100 ad impressions come from malicious source More than 60% of in-banner video ads and security issues came from just three SSPs. Read more news What We're Reading Reuters WPP shortlists final bidders for Kantar: sources Sky Amazon to swallow slice of Deliveroo in £450m fundraising ‎ The Drum Kraft Heinz: is a new CMO really what the business needs to turn around its fortunes? CNBC Walmart’s battle with Amazon has new fronts: Digital ads and A.I. The Wall Street Journal Some Smiling Faces in Online Customer Testimonials Are Stock Photos Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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