May 29 - Baskin-Robbins steers 'Stranger Things' tie-in | LinkedIn ups privacy with Drawbridge buy

LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer; How Wells Fargo finally increased brand approval after several failed attempts; Sweetgreen unveils Pride-focused marketing campaign; Walmart names Amazon, Microsoft veteran CTO View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 29,​ 2019 Note from the editor We want you to tell us what you think. Over the last several years, we've grown rapidly to provide you with essential journalism and in-depth insights into the marketing industry. But we always want to get better at giving you what you need. As the journalists behind Marketing Dive, we want to know what you like about us and what you think we can do better. That's why we're asking you to share your feedback in our first Reader Survey. We'll use this information to directly inform the journalism you see in this newsletter. Five minutes of your time will help us serve you better. Thank you for being a reader of Marketing Dive. We greatly appreciate your support and feedback. Chantal Tode Lead Editor, Marketing Dive Email Baskin-Robbins teams with Netflix for 'Stranger Things'-inspired ice cream truck Inspired by the show's Scoops Ahoy Ice Cream parlor, the activation is the latest brand partnership to bring the hit show to life. LinkedIn buys identity resolution firm Drawbridge to strengthen privacy offer The ad-tech firm will be integrated into LinkedIn Marketing Solutions, which has experienced 46% revenue growth year-over-year.    How Wells Fargo finally increased brand approval after several failed attempts A key takeaway from new Brand Keys research is that bad publicity is hard to recover from in an era when social media and the 24-hour news cycle reign. Sponsored Content by Quad A new view of marketing efficiency: Why companies can't win by cost-cutting alone If efficiency is an ingrained, organic commitment to continuous improvement, then companies can save time, money and resources in every aspect of marketing their business. Sweetgreen unveils Pride-focused marketing campaign The chain is also kicking off its first national marketing effort this summer, with plans to donate $1 from every bowl sold on June 2 to a program for homeless LGBTQ+ youth. Walmart names Amazon, Microsoft veteran CTO Suresh Kumar recently led display, video, app ads and analytics at Google. Opinion What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel. Read more news What We're Reading Fortune Here We Go Again: IHOP Teases Another Name Change Washington Business Journal Amazon heading back to New York? Maybe. But in smaller doses. Digiday Grocery media: Agencies are spending more CPG ad dollars on online grocers Adweek Cannes Lions Names Jeffrey Katzenberg Its Media Person of the Year The New York Times Netflix May 'Rethink' Georgia if Abortion Law Takes Effect Suggest a story we should read Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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