May 20 - Macy's heads outside with Pinterest pop-ups | AB InBev builds in-house agency

AB InBev quietly builds in-house creative agency; DoorDash emulates restaurant pop-up trend in first integrated campaign; Comic Dive: Home Shopping Networks; Should grocers open pop-up shops? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 20,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Location-Based Ads Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Macy's summer campaign heads outside with Pinterest Pincodes Visitors to gathering places like the Santa Monica Pier will be able to use their phones to scan a Pincode and shop fashions curated for that location. AB InBev quietly builds in-house creative agency In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects. DoorDash emulates restaurant pop-up trend in first integrated campaign The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.   Column Comic Dive: Home Shopping Networks As shoppable features proliferate on social media apps, connected devices and TV, marketers have more ways — and places — to sell to consumers than ever. Should grocers open pop-up shops? The concept may be trendy, but experts say the temporary outlets could help boost private label sales and gauge interest in new markets. Read more news What We're Reading Adweek Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs The Wall Street Journal Google to Refund Advertisers After Suit Over Fraud Scheme TechCrunch GDPR adtech complaints keep stacking up in Europe Digiday When it comes to consulting firms, some advertisers aren’t convinced Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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