May 21 - Is DNA analysis the future of personalization? | New Coke returns for 'Stranger Things'

Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things'; Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo; Busch offers to marry a lucky couple and pay the bill; Should grocers open pop-up shops? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 21,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Location-Based Ads Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Deep Dive Is DNA analysis the future of personalized marketing or a false positive? Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers. Coke resurrects notorious New Coke flop for Netflix's 'Stranger Things' The reformulated beverage introduced in 1985 and shelved a mere 79 days later will appear in the hit series and be sold in limited quantities.  Pepsi kicks off summer with Instagram AR filters, 6-story inflatable flamingo The breadth of the effort shows how savvy marketers can leverage Instagram's popularity and visual focus to integrate experiences across several channels. Busch offers to marry a lucky couple and pay the bill A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest. Should grocers open pop-up shops? While the concept may be trendy, experts say the temporary outlets could also help to boost private label sales and gauge interest in new markets. Read more news What We're Reading Ad Age Apple is Cannes Lions' 2019 creative marketer of the year Adweek Accenture Seeks to Dismiss Multimillion-Dollar Hertz Breach of Contract Lawsuit The Drum Ford's marketing team hit by company layoffs The New York Times Streetwear Is Still Hot. Influencers, a Survey Says, Are Not. Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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