May 28 - Gillette shares trans teen's first shave | Kylie Jenner's programmatic OOH push

Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs; Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans; EMarketer cuts 2019 estimate of Facebook usage by 5%; MillerCoors wins partial victory in lawsuit involving AB InBev corn syrup ad View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 28,​ 2019 Gillette extends #MyBestSelf push with video of transgender teen's first shave With its latest campaign, the P&G razor brand again tackled gender issues to demonstrate its commitment to diversity and inclusivity. Kylie Jenner's OOH campaign programmatically pushes ads to over 5.5K signs To launch the new skincare line Kylie Skin, which is available online, ads are appearing on digital billboards and mall video screens across the country. Chipotle integrates Twitter with SMS to dole out free burritos to basketball fans Every time announcers say the word "free" on-air during official NBA game coverage, attentive followers have a chance to score a meal. EMarketer cuts 2019 estimate of Facebook usage by 5% Efforts to discourage passive viewing of content led to a decline in engagement on the platform over the past year. MillerCoors wins partial victory in lawsuit involving AB InBev corn syrup ad A judge postponed a decision on whether Bud Light packaging, which claims the beer does not have the sweetener, will have to be removed from stores. Opinion What brands can learn from a year of GDPR in preparing for the California Consumer Privacy Act While there's been a surprising lack of large fines in the wake of GDPR and ongoing data misuse, more stringent legislation is anticipated in the near future, writes Qubit's general counsel. Column Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week. Read more news What We're Reading AdAge How Google is rewriting the rules of ad auctions Bloomberg Amazon Is Poised to Unleash a Long-Feared Purge of Small Suppliers Social Media Today Facebook Will Reportedly Launch its 'GlobalCoin' Cryptocurrency Next Year CNN Sports Illustrated brand sold for $110 million Digiday Germany’s biggest publisher sales houses unite to fight Google, Facebook and Amazon Suggest a story we should read Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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