May 16 - Taco Bell checks in to branded hotel | Facebook's Clear History warning

Facebook to advertisers: Get ready for Clear History; Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign; Canada's No Frills gives gaming a try; Why blockchain could realistically improve ad buys View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 16,​ 2019 BROUGHT TO YOU BY — Merkle Ad Spend by the Billions Facebook spend declined 2% Y/Y and Instagram spend grew 44% Y/Y. Get more digital marketing benchmarks in the Q1 2019 Digital Marketing Report. Get the Report Taco Bell is opening a hotel in brand's biggest lifestyle play yet The "tacoasis" in Palm Springs, California, will include a pool, on-site salon and gift shop offering exclusive merchandise. Facebook to advertisers: Get ready for Clear History If users wipe their activity outside of Facebook, it could put another serious dent in some types of ad targeting. Carsharing platform Getaround rides with Jonathan Van Ness in first global ad campaign Developed with creative agency Eleven, Inc., the campaign includes audience-targeted TV, out-of-home, radio, social and digital ads. Canada's No Frills gives gaming a try Along with a video game that lets players earn loyalty points for redemption in stores, the discount grocer dropped a TV ad and arcade activation. Opinion Why blockchain could realistically improve ad buys Now that the hype around blockchain in digital media has cooled, the industry should focus on creating efficient, decentralized marketplaces with fewer middlemen and greater transparency, writes Parsec Media's Marc Guldimann. Read more news What We're Reading Food Dive Will AB InBev acquire the Craft Brew Alliance? Digiday Why General Mills is spending more of its digital budget on influencers Restaurant Dive Resy acquired by American Express MediaPost Dentsu Reorganizing As Growth Sputters IAB The Rise of UGC in Marketing and Advertising (and Why It's Distinctly Different from Influencer Marketing) Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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