Weekender: Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink

View online | Sign up | Forward

Marketing Dive's Top News Weekender | May​ 25,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Location-Based Ads Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Column Campaign Trail: Vita Coco dares the internet's harshest critics to hate its new drink By featuring several haters in its latest ads, the coconut water brand drove major social chatter in the "Impossible to Hate" campaign's first week. Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel. Busch offers to marry a lucky couple and pay the bill A new social media contest from the AB InBev brand features a tie-in with wedding-friendly Pinterest. AB InBev quietly builds in-house creative agency In less than a year, Draftline has grown to include 50 employees working across 42 brands on packaging, digital video, out-of-home and other projects. Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google. DoorDash emulates restaurant pop-up trend in new integrated campaign The multichannel effort launching today showcases national merchant partners like The Cheesecake Factory, Wendy's and Chipotle.   Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Is DNA analysis the future of personalized marketing or a false positive? Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers. Best of What We're Reading Adweek Agencies Balk at ‘Insane’ Conditions of New General Mills RFPs Adweek Gen Z's Favorite Brands Are a Mix of Tech Companies and Some You Wouldn't Expect The New York Times Streetwear Is Still Hot. Influencers, a Survey Says, Are Not. Mobile Marketer Google update lets brands shine in search results Digiday ‘Believe in the brand’: Kellogg’s is now using influencers like creative agencies The Drum Ford's marketing team hit by company layoffs Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Mobile Marketer | Social Media Today Connect With Us Twitter Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Our mission is to provide busy execs like you with an overview of the industry in 60 seconds. Marketing Dive is a product of Industry Dive. View other Industry Dive publications. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive is a product of Industry Dive, Inc.. 1575​ Eye St NW, 4th Floor, Washington,​ DC 20005. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip