May 22 - Walmart's 1st ad event draws top marketers | How Corn Nuts drives sales with Twitter

Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing; Airbnb and 23andMe partner to tap interest in heritage travel; Study: Advertising spend lost to fraud grows by 21%; Is DNA analysis the future of personalized marketing or a false positive? View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 22,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Location-Based Ads Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Reuters: Walmart's 1st event pitching ad business draws P&G, Unilever and Coke Consultants believe an event debuting next week called 5260 is intended to win over more of the ad budgets currently flowing toward Google. Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel. Airbnb and 23andMe partner to tap interest in heritage travel Consumers' interest in genetic testing to better understand personal heritage is also driving travel to those countries of ancestry. Study: Advertising spend lost to fraud grows by 21% Adoption of anti-fraud solutions lags in some areas while scammers are getting more sophisticated, leading to larger losses to advertisers. Deep Dive Is DNA analysis the future of personalized marketing or a false positive? Recent setbacks point to the need to proceed cautiously in an untested marketplace, but the potential marketing boost could outweigh the negatives for brands and consumers. Read more news What We're Reading CIO Dive The not-yet United States of data privacy, 1 year after GDPR Fortune AT&T Has Become a New Kind of Media Giant TechCrunch Apple has a plan to make online ads more private AdAge How advertisers need to think about connected TV Digiday Platform ad revenue opportunities are growing for publishers, but scale still matters Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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