May 23 - 'Fortnite' tries on Nikes | Mercedes and Mattel battle gender bias

Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes; Roku's new planning tool reveals audiences missed by TV ads; Lime's fresh brand anthem shows how scooter rentals can 'unlock life'; Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 23,​ 2019 BROUGHT TO YOU BY — Marketing Dive Brand Studio Leveraging Location-Based Ads Location intelligence can be a game changer for your marketing strategies. Find out how new data sources can help you reach untapped audiences. Download the playbook. Nike's new product drop has 'Fortnite' characters sporting signature kicks Limited-edition skins for the massively popular online game wear digital variants of Jordan Brand's Air Force 1s.   Mercedes-Benz and Mattel give toy cars to girls to combat gender stereotypes With agency R/GA, the car brand's campaign video showcases how exposure to positive examples can reduce gender biases in young girls. Roku's new planning tool reveals audiences missed by TV ads Baskin-Robbins used Activation Insights to discover that 86% of viewers aged 18-49 who saw its ad on Roku did not see it on linear TV. Lime's fresh brand anthem shows how scooter rentals can 'unlock life' Three short films and future podcasts aim to deepen the brand story and position Lime as a top-of-mind service in the crowded micromobility space. Corn Nuts is driving sales — and winning millennials — with 'out of the box' Twitter marketing The Kraft Heinz brand has put no paid media behind a social strategy that's boosted repeat millennial purchases by 12%. Marketing Dive spoke to the two recent college grads behind the wheel. Read more news What We're Reading Mobile Marketer Google update lets brands shine in search results Digiday Unilever-owned Schmidt's Naturals is using AI to handle customer service Adweek Gen Z's Favorite Brands Are a Mix of Tech Companies and Some You Wouldn't Expect CNET Apple has a new way to crack down on ads tracking you in Safari Suggest a story we should read From Our Library Playbook Map Your Marketing Success with Location-Based Advertising By Brand Studio View all resources Upcoming Event 5 Keys to Unlocking Facebook ROI June 25, 2019 - June 25, 2019 | Webinar 2 pm ET Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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