May 3 - Target, Walmart think differently about media's future | J&J boosted YouTube spending 250%

Comic Dive: The Right Brew; J&J shares YouTube successes after growing spend on the platform by 250%; Meredith showcases digital programming lineup targeting women; Cars.com extends Tinder-like services to match salespeople, potential customers View online | Sign up | Forward

Marketing Dive's Top News Daily edition | May​ 3,​ 2019 BROUGHT TO YOU BY — BazaarVoice Designing an effective ratings and reviews strategy Leveraging the voice of the consumer, especially through ratings and reviews, drives brand growth. This ebook dives into proven methods for collecting and leveraging ratings and reviews. Download Now Target, Walmart envision radically different futures for their growing media businesses The big-box rivals both made their NewFronts debuts this week, but their pitches to advertisers largely reinforced the divide in their audiences and brand positioning. Column Comic Dive: The Right Brew While some brands tie efforts to current TV shows or nostalgic classics, Heineken is banking on the enduring buzz for a streaming favorite to push a new beer. J&J shares YouTube successes after growing spend on the platform by 250% Alison Lewis, CMO of the company's consumer brands division, spoke at YouTube's NewFronts presentation about using the platform for informing new product development. Meredith showcases digital programming lineup targeting women A weekly online video show hosted by Katie Couric and several IGTV series were highlighted in the publisher's NewFronts presentation. Cars.com extends Tinder-like services to match salespeople, potential customers Salespeople who have already been matched through the new tech tool reported an 89% higher close rate than they saw previously. Inside Hulu's pitch to drive half of revenue from 'nondisruptive and nontraditional' ads At the NewFronts, the platform detailed "viewer-first" product innovations like a format catered to binge watching and Easter Egg-like deals hidden among streaming content. Read more news What We're Reading AdAge Facebook CMO Antonio Lucio plans to rebuild trust, starting with an ad campaign Mobile Marketer Unilever tests voice-powered ads on Spotify TheVerge Verizon is looking to sell Tumblr and Pornhub is interested The New York Times Why Advertising Quit Smoking, and Started Vaping Adweek Leo Burnett Executive Chairman Mark Tutssel to Retire This June After 34 Years Suggest a story we should read From Our Library Survey Report Stanford Innovation and Entrepreneurship Study By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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