March 8 - Budweiser flips script on sexist ads | Google embraces first price auctions

Google shifts Ad Manager to a first price auction model; Mercedes honors International Women's Day with Bertha Benz mini-film; OOH advertising spend jumps 4.5% in 2018, reaching a record high; Netflix CMO Kelly Bennett will step down View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 8,​ 2019 BROUGHT TO YOU BY — Signal What will transform marketing in 2019? Digital-first marketing strategies are obsolete. To succeed today, marketers need a data-first mindset. Learn more. Note from the editor Happy Friday! This afternoon, the Marketing Dive team will hop on an Austin-bound flight for SXSW, where we'll hear from brand marketers, agency folks, tech companies and more as they descend on the city to discuss the latest industry trends. Tune in to our Twitter over the weekend for live updates, and check back here on Monday morning for early coverage from the show. If you're in Austin, don't hesitate to reach out and say hello. Thanks for reading, Natalie Koltun Associate Editor, Marketing Dive Twitter | Email Budweiser flips the script on past sexist ads The campaign, timed for International Women's Day, taps female illustrators to reimagine creative the brewer ran in the '50s and '60s, with the new ads appearing online and in major newspapers. Google shifts Ad Manager to a first price auction model The change aims to make it easier for publishers and app developers to manage and get fair value for their inventory, as well as improve transparency in programmatic buying. Mercedes honors International Women's Day with Bertha Benz mini-film A YouTube short tells the story of the brand founder's wife and business partner and her 100-kilometer journey in his first car more than 130 years ago. OOH advertising spend jumps 4.5% in 2018, reaching a record high Digital OOH represented 29% of the total spend, but there were also increases in the four main formats: billboards, street furniture, transit and place-based.  Netflix CMO Kelly Bennett will step down Since Bennett joined Netflix in 2012, the company grew from more than 25 million paid subscribers to 139 million at the end of 2018. Read more news BROUGHT TO YOU BY — Forrester Consumer marketing is changing. Will your business keep up? At Forrester’s Consumer Marketing 2019, attendees will learn how to navigate and thrive in the unforgiving waters of today’s B2C market. From dealing with direct-to-consumer to data security, learn from peers and world-class thought leaders. Learn more. What We're Reading Restaurant Dive Shift Change: Smoothie King, Church's Chicken hire CMOs; Bojangles' top marketing leader to retire The Washington Post ‘The silence is deafening’: Major brands avoid Trump even as he promotes them from the White House The Wall Street Journal Madison Avenue Veteran Mark Penn Is in Talks to Be CEO of MDC Partners AdAge Mondelez International begins global creative agency review The Drum Diageo CMO on what happened after she sent a letter to agencies demanding diversity stats Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Upcoming Event Consumer Marketing 2019 April 2, 2019 - April 3, 2019 | New York, New York Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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