Weekender: Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative

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Marketing Dive's Top News Weekender | March​ 16,​ 2019 BROUGHT TO YOU BY — Quad Reduce complexity. Increase efficiency. Today’s consumer marketplace is complicated enough. Now you can eliminate the need to use multiple agencies and vendors. Learn about the new Quad at QUAD.com. Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup. How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations. Facebook replaces relevance score, changes ad metrics The changes could help advertisers address trends like personalization and ad relevance. L'Oréal deepens personalized skincare focus with uBiome partnership New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations. Marketers at SXSW discuss building brands via social awareness Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company. Best of What We're Reading Variety Does Netflix Have a Brand Problem? The Verge When Facebook goes down, an economy goes with it Bloomberg Google Search Dominance Has Businesses Paying for Their Name Mobile Marketer Lush demos visual search app and fresh 'digital packaging' at SXSW Mobile Marketer How HBO's 'Sopranos' nickname Twitter stunt scored 400M impressions AdAge Sephora ends beauty deal with vlogger after college admissions scandal Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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