March 13 - Coors turns Bud Light's trolling into free beer | Facebook revamps ad metrics

Facebook replaces relevance score, changes ad metrics; Mars, Sheraton unveil new logos and brand identities; Consortium of media, technology companies tackles need for addressable TV ad standards; Pandora offers more granular targeting, including smart speaker-specific ads View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 13,​ 2019 BROUGHT TO YOU BY — Quad Reduce complexity. Increase efficiency. Today’s consumer marketplace is complicated enough. Now you can eliminate the need to use multiple agencies and vendors. Learn about the new Quad at QUAD.com. Coors Light's 'smart' tap dispenses free beer when Bud Light goes negative The activation in bars around the country is a response to Bud Light's Super Bowl commercial, which called out Coors Light and Miller Lite for their use of corn syrup. Facebook replaces relevance score, changes ad metrics The changes could help advertisers address trends like personalization and ad relevance. Mars, Sheraton unveil new logos and brand identities The brand refreshes underscore how legacy marketers are revamping their strategies from the ground up to engage a new generation of consumers. Consortium of media, technology companies tackles need for addressable TV ad standards Boasting big names like Disney, Turner, Comcast's FreeWheel, NBCUniversal and more, Project OAR underscores the growing interest in advertising on connected TVs. Pandora offers more granular targeting, including smart speaker-specific ads The change could help marketers solve the "invisible shelf" and discovery problems associated with voice marketing. L'Oréal deepens personalized skincare focus with uBiome partnership New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations. Read more news What We're Reading Adweek WPP Folds Possible, Cole & Weber Into Wunderman Thompson Seattle as Part of ‘Powerhouse’ Merger Food Dive Kraft Heinz considering sale of Breakstone's business MediaPost As Deal Rumors Swirl, MDC Partners Stock Dives On Analyst Downgrade The Drum Brexit chaos: advertising's trade bodies admit commercial concerns are mounting Variety Does Netflix Have a Brand Problem? Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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