March 14 - Olay heads to Broadway | Facebook criminal probe entangles smartphone makers

NYT: Criminal probe into Facebook entangles smartphone makers; Coty pilots e-commerce analysis tool to drive digital ad buys; Betabrand builds customer acquisition strategy around Facebook comments; Brands fail to meet consumer demands for simplicity, study finds View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 14,​ 2019 BROUGHT TO YOU BY — Quad Reduce complexity. Increase efficiency. Today’s consumer marketplace is complicated enough. Now you can eliminate the need to use multiple agencies and vendors. Learn about the new Quad at QUAD.com. Olay turns its musical videos into a Broadway show Fans can share a video clip of themselves performing one of the tunes on Instagram to win a free trip to NYC to see "Olay Live: The Road to Glow." NYT: Criminal probe into Facebook entangles smartphone makers The Times broke news yesterday of a criminal investigation into the social giant, though it's unclear when the proceedings began. Coty pilots e-commerce analysis tool to drive digital ad buys Media agency Zenith developed the tool to analyze e-commerce offerings and determine where to send traffic from Coty's ad campaigns. Sponsored Content by Marketing Dive Brand Studio Digital strategies to drive e-commerce subscriptions Our new playbook explores social media and digital marketing strategies for driving growth and customer retention in subscription-based service sectors. Download now. Betabrand builds customer acquisition strategy around Facebook comments The brand's creative team analyzes the most common comments each week and responds with GIFs and witty comebacks.  Brands fail to meet consumer demands for simplicity, study finds A gap remains between brands' performance and consumer expectations, despite more investments in new technology and engagement solutions. Read more news What We're Reading Mobile Marketer Lush demos visual search app and fresh 'digital packaging' at SXSW Variety Netflix 'Doubling Down' on Interactive Series After 'Bandersnatch' Success The Wall Street Journal Samsung America Marketing Head Marc Mathieu Departs Company CNBC E-commerce is the 'future for a lot of markets,' Adidas CEO says Ad Age Layoffs hit Barton F. Graf as major clients shift to projects Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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