March 29 - Mtn Dew's 'Game of Thrones' cans are coming | McDonalds makes black millennials top priority

McDonald's makes black millennial consumers top priority with extensive 'campaign movement'; Can a new CMO give Papa John's the boost it needs?; Busch hosts 'Busch League' social contest to sponsor amateur softball teams; Dunkin' and Peeps hit the road for spring-themed campaign View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 29,​ 2019 BROUGHT TO YOU BY — IBM The Total Economic Impact™ of IBM Tealeaf Uncover Tealeaf’s cost savings, ROI and business benefits with Forrester-validated research. Get the report. Mtn Dew's brandless cans reveal 'Game of Thrones' content when chilled The cans feature thermodynamic ink and appear brandless when they're warm, then change to expose a character's kill list as they get colder. McDonald's makes black millennial consumers top priority with extensive 'campaign movement' "Black & Positively Golden" is the chain's most significant effort targeted at African-Americans in 16 years and specifically courts younger consumers. Can a new CMO give Papa John's the boost it needs? After nearly a year without a top marketing executive, Karlin Lindhardt is now the pizza chain's global CMO and will work to drive brand differentiation. Busch hosts 'Busch League' social contest to sponsor amateur softball teams The AB InBev beer brand will choose 10 recreational teams to receive cash, branded jerseys, free suds and appearances in an ad campaign. Dunkin' and Peeps hit the road for spring-themed campaign Dunkin's coffee car and the Peepsmobile will journey together through New England to dish out new marshmallow-flavored coffee and Peeps doughnuts. NBCUniversal tees up content-and-commerce site with Golf Channel Shop with Golf launches with 30 brands, including William Murray Golf, founded by comedian Bill Murray and his five brothers. Opinion Making YouTube work better with advanced TV When it comes to planning a campaign that spans TV and digital media, brands often miss out on all the layers of extra content and audience segmentation the video platform holds, writes Channel Factory's Tony Chen. Netflix is fastest growing brand in 2019 as its value jumps 105%, report finds Disney was the top-performing traditional media brand and entered the top 10 thanks to its value growing 40%. Read more news Featured Resources FROM: Quad Increasing marketing spend effectiveness Driving Profits With Rapid Testing Localizing Content for Increased Sales Is Your Integrated Marketing Campaign Truly Integrated? What We're Reading Retail Dive Lululemon flexes on plans for a 50% digital business The Wall Street Journal New York City Sues to Stop Digital Billboards From Cruising Rivers Adweek Payless Still Hasn’t Paid the Agency Behind Its Viral ‘Palessi’ Stunt The New York Times Inside the Tensions at Carlos Ghosn’s Nissan Digiday DTC brands force agencies to think of new ways to get paid Bloomberg WeWork's Extreme Growth Model Is Worrying European Bankers Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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