March 28 - Unilever debuts Trusted Publishers network | Alfa Romeo merges gaming and Beethoven

Alfa Romeo campaign merges gaming and Beethoven; Red Bull partners with pro gamer Ninja on experiential contest; EMarketer: Reddit's ad revenue to jump 55% in 2019; DoorDash's new program supports immigrant-founded restaurants View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 28,​ 2019 BROUGHT TO YOU BY — IBM The Total Economic Impact™ of IBM Tealeaf Uncover Tealeaf’s cost savings, ROI and business benefits with Forrester-validated research. Get the report. Unilever adds 'more rigour' to online ad buying with strictly vetted publisher network Names included in the Trusted Publishers network are not being shared for competitive reasons, a spokesperson said. Alfa Romeo campaign merges gaming and Beethoven Players drive an Alfa Romeo car around a race track and hit logos that produce notes in the melody for "Ode to Joy." Red Bull partners with pro gamer Ninja on experiential contest The energy drink brand will also release limited-edition, Ninja-branded cans starting April 1. Sponsored Content by Yext "Alexa, should I optimize for voice search?" Find out how today’s leading digital marketing experts are using voice-activated devices. EMarketer: Reddit's ad revenue to jump 55% in 2019 The site's ad business is projected to reach $119 million this year and to more than double by 2021. DoorDash's new program supports immigrant-founded restaurants The "Kitchens Without Borders" campaign spotlights owners' stories and offers credit to fund a free delivery promotion, among other marketing opportunities. 52% of advertisers combine buying for digital video and linear TV, study finds By 2021, 91% plan to merge buying as consumer viewing habits continue to drive the convergence of digital and linear formats. Read more news Featured Resources FROM: Quad Increasing marketing spend effectiveness Driving Profits With Rapid Testing Localizing Content for Increased Sales Is Your Integrated Marketing Campaign Truly Integrated? What We're Reading Politico HUD charges Facebook with housing discrimination over ad practices HR Dive H&M launches team-focused branding campaign to attract talent The Drum Nando's erects giant loyalty card billboards to remind public to claim free meals Adweek WPP Experiential Network SET Rebrands as Set Creative, Names New Leadership Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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