March 26 - Samsung culls marketing team after probe | Apple pushes ad-free services

Apple unveils mostly ad-free content services for entertainment, gaming; McDonald's buys Dynamic Yield for $300M to improve drive-thru experience; Petco launches largest marketing push behind pet food without artificial ingredients; Online ad spend will grow more quickly than expected in 2019, Zenith says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 26,​ 2019 BROUGHT TO YOU BY — IBM The Total Economic Impact™ of IBM Tealeaf Uncover Tealeaf’s cost savings, ROI and business benefits with Forrester-validated research. Get the report. WSJ: Samsung culls US marketing team following audit of business partnerships The internal probe focused on the dealings between marketing staff and business partners, like media companies and ad agencies. Apple unveils mostly ad-free content services for entertainment, gaming The privacy-focused company demonstrates its ambivalence toward advertising with its latest product launches. McDonald's buys Dynamic Yield for $300M to improve drive-thru experience Fresh technology will be used to personalize digital menu boards that change depending on the weather, time of day and existing restaurant traffic.  Sponsored Content by SnapApp Why the MQL is broken and what to do about It Strengthen Sales & Marketing alignment & processes by answering a few key questions. Petco launches largest marketing push behind pet food without artificial ingredients A 60-second video shows cats and dogs overrunning a store to rid it of "fakey-flavs" food. Online ad spend will grow more quickly than expected in 2019, Zenith says Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers. Q&A NYC & Company's new CMO talks data, influencers and why the city doesn't market itself Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China. MRC preps cross-media measurement standards for video ads Once finalized later this year, the standard will provide a consistent measurement of video ads across TV, over-the-top, mobile and desktop. Opinion Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke. Read more news Featured Resources FROM: Quad Increasing marketing spend effectiveness Driving Profits With Rapid Testing Localizing Content for Increased Sales Is Your Integrated Marketing Campaign Truly Integrated? What We're Reading Ad Age Federal grand jury subpoenas major marketer in U.S. media buying probe Adweek Michael Avenatti Allegedly Attempted to Extort Nike for Over $20 Million The Drum Unilever poaches Amazon's FMCG boss to lead beauty division Recode American consumers spent more on Airbnb than on Hilton last year Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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