March 27 - Dove diversifies stock photos of women | Bud taps Spike Lee to celebrate Jackie Robinson

Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson; CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds; Expedia cooks up culinary-centric content hub with Puglia, Italy; Blockchain is well-positioned to impact ad industry and shouldn't be ignored, GroupM says View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 27,​ 2019 BROUGHT TO YOU BY — IBM The Total Economic Impact™ of IBM Tealeaf Uncover Tealeaf’s cost savings, ROI and business benefits with Forrester-validated research. Get the report. Dove debuts #ShowUs image library to diversify depictions of women in media Created with Getty Images and Girlgaze, the collection includes more than 5,000 pictures captured by women, non-binary and female-identifying photographers. Budweiser teams up with Spike Lee on short film celebrating Jackie Robinson The brand is also launching a campaign across TV, cinema, print, out-of-home, digital, social and in-stadium media commemorating Robinson's legacy. CMOs focused on hyper-relevant customer experience deliver higher returns, Accenture finds Pioneering CMOs are more likely to rely on new marketing roles like chief storyteller and growth hackers. Expedia cooks up culinary-centric content hub with Puglia, Italy Closely following new content from Airbnb and Pinterest, the news shows how travel marketers are seeking innovative ways to engage consumers. Blockchain is well-positioned to impact ad industry and shouldn't be ignored, GroupM says The media company outlines steps marketers can take to break through several challenges related to blockchain and realize the technology's benefits. Opinion Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke. Read more news Featured Resources FROM: Quad Increasing marketing spend effectiveness Driving Profits With Rapid Testing Localizing Content for Increased Sales Is Your Integrated Marketing Campaign Truly Integrated? What We're Reading Digiday S4 Capital’s Martin Sorrell: ‘Direct-to-consumer is a symptom of the disease’ Adweek A+E Networks Opens Up Audience Targeting to Smaller Marketers Ahead of Upfront Fast Company How Brandless’s creative chief built an anti-brand from scratch Kotaku EA Lays Off 350 People In Marketing, Publishing, And More Brewbound Boston Beer Names New CMO Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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