March 25 - How Absolut, Nilla Wafers found success with social video ads

Nilla Wafers bakes 32-point ad recall jump into social video campaign; Burger King crowdsources April Fools' prank ideas from students; NYC & Company's new CMO talks data, influencers and why the city doesn't market itself; Kona Brewing teams with Bleacher Report for March Madness push View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 25,​ 2019 BROUGHT TO YOU BY — IBM The Total Economic Impact™ of IBM Tealeaf Uncover Tealeaf’s cost savings, ROI and business benefits with Forrester-validated research. Get the report. Report: Absolut sees 2.5x higher engagement with Reddit video ads The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ." Nilla Wafers bakes 32-point ad recall jump into social video campaign Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary. Burger King crowdsources April Fools' prank ideas from students In a partnership with the Clio Awards, the QSR will fly winners to Miami to work with its creative team to bring the prank to life. Sponsored Content by Cuebiq Connecting the dots: Television attribution for a multitouch customer journey About 70% of advertisers use linear television as part of a cross-channel campaign. Learn how to enhance your TV advertising with offline measurement. Download the report. Q&A NYC & Company's new CMO talks data, influencers and why the city doesn't market itself Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China. Kona Brewing teams with Bleacher Report for March Madness push The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live. Report: Google considers privacy-minded restrictions on ad targeting Any changes would likely impact how ad-tech vendors work with Google's Chrome web browser.  Column Comic Dive: Beer Wars A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up? Read more news Featured Resources FROM: Quad Increasing marketing spend effectiveness Driving Profits With Rapid Testing Localizing Content for Increased Sales Is Your Integrated Marketing Campaign Truly Integrated? What We're Reading Restaurant Dive Shaquille O'Neal joins Papa John's board, becomes a brand ambassador The Interface Instagram's reckoning arrives Engadget YouTube is reportedly canceling its big-budget originals AdAge Pinterest's IPO filing shows surging revenue, shrinking losses The Drum Amazon's private label stable swells to almost 140 own brands with skincare launch Suggest a story we should read Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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