March 11 - How Mars, PepsiCo respond to 'Uberization' | Marketers talk social impact at SXSW

Marketers at SXSW discuss building brands via social awareness; Chobani hosts Instagram 'swag drops' to promote kids line; Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign; Variety: Comedy Central premieres YouTube channel dedicated to digital originals View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 11,​ 2019 BROUGHT TO YOU BY — Quad Reduce complexity. Increase efficiency. Today’s consumer marketplace is complicated enough. Now you can eliminate the need to use multiple agencies and vendors. Learn about the new Quad at QUAD.com. How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations. Marketers at SXSW discuss building brands via social awareness Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company. Chobani hosts Instagram 'swag drops' to promote kids line The brand is giving away children's clothing and other items that feature characters inspired by flavors like Rainbow Sprinkle Cone. Cottonelle raises awareness about 'Down There Care' in humorous integrated campaign The toilet paper brand partnered with skincare expert Jodi Shays to depict moments when taking better care of sensitive areas boosts confidence.  Variety: Comedy Central premieres YouTube channel dedicated to digital originals The network saw an opportunity for a separate channel hosting its digital-only content, and the effort will be spearheaded by Viacom Digital Studios.  Dove Men+Care lets college basketball fans rep rivals through limited-edition jerseys The brand partnered with menswear designer Don C. on the athletic wear line that celebrates the NCAA's March Madness tournament. Read more news What We're Reading Bloomberg Google Search Dominance Has Businesses Paying for Their Name Mobile Marketer Report: Apple may debut iPhone-powered AR headset this year The Wall Street Journal Big Beauty Taps Black-Owned Startups' Loyal Customers Retail Dive Bonobos debuts women's collection, male allyship campaign Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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