March 12 - L'Oréal deepens personalization with biotech | Acura dares March Madness fans

Acura, influencers dare March Madness fans to show off their skills on social; Reebok sports '90s nostalgia in campaign courting young consumers; IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B; Pedigree links shelter dog support drive to documentary sponsorship View online | Sign up | Forward

Marketing Dive's Top News Daily edition | March​ 12,​ 2019 BROUGHT TO YOU BY — Quad Reduce complexity. Increase efficiency. Today’s consumer marketplace is complicated enough. Now you can eliminate the need to use multiple agencies and vendors. Learn about the new Quad at QUAD.com. L'Oréal deepens personalized skincare focus with uBiome partnership New test kits revealed at SXSW enable consumers to submit cheek-swab samples to determine their skin health and receive product recommendations. Acura, influencers dare March Madness fans to show off their skills on social The brand will repost the best #SuperHandling Challenge videos to Instagram Stories, where ESPN's Jay Williams will provide commentary. Reebok sports '90s nostalgia in campaign courting young consumers Created with Venables Bell & Partners, the videos show old-school shoe models, like the classic Club C, and lean into oddball humor.  Sponsored Content by Marketing Dive Brand Studio Prevent subscription churn for your brand Subscription services are booming, but how can you engage new customers? Further, how can you retain current subscribers? Get tips and real-world examples in our latest playbook. Download now. IDC: Retail to lead global AI spending in 2019 as total market reaches $35.8B Automated customer service agents, shopping advisers and product recommendation solutions are driving investments from the retail category.  Pedigree links shelter dog support drive to documentary sponsorship The brand partnered with influencer Katherine Schwarzenegger and will donate one bowl of food for every story shared using the campaign hashtag. How PepsiCo and Mars Wrigley are rethinking insights in the age of Uber At SXSW, executives from the two CPG giants discussed adopting a consumer-centric approach and how it's leading them to overhaul their organizations. Hanes debuts limited-edition trading cards to celebrate 30th anniversary of Michael Jordan campaign Cards are available in select packs of men's underwear, and 10 fans will find a rare card autographed by Jordan. Marketers at SXSW discuss building brands via social awareness Executives from Brandless and Dos Toros Taqueria insist corporate social responsibility programs must authentically "reflect the fiber" of a company. Read more news What We're Reading Business Insider Elizabeth Warren calls Facebook a 'censor' for temporarily blocking her ads about breaking Facebook up Mobile Marketer How HBO's 'Sopranos' nickname Twitter stunt scored 400M impressions Digiday Amazon walks back vendor purge as sellers look to reduce dependence on the platform Grocery Dive H-E-B surprises guests with fine dining meal at SXSW Variety YouTube Hires NBCU's Lori Conkling to Head Partnerships for YouTube TV Suggest a story we should read From Our Library Playbook Preventing E-commerce Churn for Your Brand By Brand Studio View all resources Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Executive News Mobile Share Marketing Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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